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Record Companies on the Brink of Extinction? (Part 2)

April 4, 2008

atlantic.jpgsony.jpgWhy you might ask, most people are online on social networks which are part of the internet of today. Social networks have truly revolutionized the way people use the internet for it allowed for a more user-friendly internet not controlled by big companies who own. The same big companies have found out that there is more money to be earned by opening the internet up to the public offering a variety of services such as online messaging, social networking and other services. These services are part of everyday use of the internet that marketing has taken a new form, online and on time. Artists now shift from traditional ad campaigns regarding albums, tours and products that had to wait for an event to finish before they were marketing such as memorabilia.
Imagine being an artist who is about to release a new album, being able to advertise and reel in your millions of fans by releasing teaser information as the album is still being made. Advertising memorabilia as soon as the event finishes with the buyers getting their stuff the very next day. Didn’t see the show, don’t worry, you can download them for a fee and watch them at your leisure on your iTunes or digital Media Player. All these have become easy and a reality due to the incontrollable reach of the internet. Millions upon millions of people linked together all the time, as some got to sleep others sign on. Now that’s effective advertising.
The age of big business music companies practically owning an artist is over and in comes the social internet, where you can buy almost anything; food, drink, medicine, clothes, consumer electronics, your next laptop and much much more. Oh, and don’t forget the latest Madonna album……… and JayZ and……….

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