In an unprecedented bummer (yesterday, today and tomorrow for sure) the software giant has released a statement that current users of their music and video entertainment service would have to purchase new registration keys for their downloaded music which was laden with DRM software. This same software tells de-activation servers if the computer and media that is being used is together as the download says it was or otherwise get turned-off preventing the darned stuff from playing at all. Like many users worldwide, people have a need for several copies of their video and audio where-ever they may be, Maybe due to lessons of the past when their hard drive crashed and took all of them with the disk (out the trash) or maybe because they just plain love the damned thing and want it to be available everywhere.
The Microsoft Corp has time and again gone through ups and downs and this would be hailed as one of the dumbest downer they have ever done. At first they delay the availability of XP SP3 by saying it’s still in the beta phase (though its been circulating in the P2P world as a download for quite sometime now) and that they are still monitoring for requests from their customers saying, “We are currently monitoring the need for the update from our users and as of now, we don’t see a need for it. If we do begin to see interest in the said update we will release it accordingly!” Many XP users were pissed at the thought, that the promised update for their XP’s which was promised last year took half a year for release then when the news people say it was ready they didn’t want to share it?! The update then mysteriously appears on the TechNet and other download sites for no apparent reason (Guess a good yelling for that employee or PR guy was ENOUGH REASON) maybe due top the tons of negative email they got when they said that.
Now they do it again by rewarding those who have been loyal to them by actually using the video and audio service by telling them we’re all of a suddenly puckering up our lips and saying no to multiple copies of your downloaded media and you have to pay for another activation key for all copies (they allowed the download of separate activation keys for all users who do get their songs from the site legally) costing them more money! Nice going guys, for during a time when everybody is way out on a limb with what little cash they had you’re asking for more? For me, I’ve never ever heard of the darned service, I know about Apple’s iTunes store (they’ve sold more than 4 billion tracks of music at less than a dollar)but never heard of their multimedia service. This may be nice for them so they add points to the, “Why you should hate Microsoft Listâ€, which amounts to A LOT recently. I thought you guys had the best PR and Customer relations guys in the world money can buy? Guess brains were not part of the tons of money you pay PR people.