There have been many gimmicks over the year which is usually a precursor of album releases. Sweepstakes for free passes, advertising gimmicks and many more have all had their shares of success. In the drive to develop newer ways of delivering the talent of their brood, music companies have gone far and wide for some of the craziest ideas on the planet just to hype an album’s release. In one of the previous posts, an artist worked hand in hand with a leading cellular phone manufacturer to release a new album as an added bonus for purchasing a new phone. The new phone came with the song already in it for consumers to enjoy even as they are settling their bill.
Artists on the other hand who do not have much backing from big record companies have been trying to get their work the exposure they need, first through YouTube then through social networking sites which promote their music. But keeping competitive with all the thousands of artists in the world not to count the thousands more who are around locally, artists have been finding it hard to get resources to fund further projects. Some big names in the business have put up heir own web sites to do their own promotion simply through word of mouth and search engines. Search Engine Optimization allows them to get their fans to visit their sites which they keep hooked with previews and free music they can listen to as they are browsing thought the site. They can even watch MTV’s of their favorite songs right at the convenience of their PC’s. What better way is it to promote an album than to give one out, for free. Yep, this might be the start of a new trend as the British band Cold Play has decided to offer their first single for free download, free as in no fees no per song charges and taxes to pay.
The move may help them promote their music for through social networking sites, people share interests and other information including their favorite songs and bands. Free marketing as the word get’s out and they include the music within their pages, they unknowingly promote the album for the band and record company. Record companies are having to agree to some odd ways for their artists to get the exposure with them not having to shell out cash for the price of an arm and leg. so check the free download from the ColdPlay site so you can get your hands on the free song, no charges guaranteed.