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America: there is an increasing growth of MP3 player owners

July 5, 2006

mp3 player

Ipsos has done a study on MP3 player ownership. The study shows that in Americans ages 12 and above, one in five would own MP3 players. One in twenty would own more than one. Other important statistics are as follows:
Ownership and age
* 54% of American teens own a portable mp3 player
* 30% of 18-34 year olds own one
* 13% of 35-54 year olds are said to own one
Gender
* 24% of the males, 12 years old and older own them
* 16% in females
Usage
* 48% of those who download music own a portable MP3 player and they use it for an average of 12 hours a week
* 700 songs is the average number stored per MP3 player of each downloader
CD ripping
* 44% of the collections are mainly those ripped from CDs owned personally and 6% from others
* 25% come from fee-based downloads
* 19% come from file sharing services

Other media content wanted
The survey also looked at the other media content that these downloaders would like on their portable players. For those in the age bracket 12 to 24, these are the results:
* 39% for music videos
* 33% for tv shows
* 32% for full length movies
For those between 25 and 54, these are the results:
* 15% for music videos
* 18% for tv shows
* 17% for full length movies

The study was conducted in the first half of the year. There has been a sample of 1,112 respondents. In any case, with these numbers, it is seen that a lot of young people are into wanting more music and they are interested in downloading them and having them on their devices, not just on their computers. Aside from music, they want a variety of multimedia content in order to satisfy their audio and visual cravings. Currently though, most of the music still come from ripped CDs and not from downloads. Maybe what the downloaders are looking for are sources with good business models and a wide variety of songs.

(Statistics from: Portable MP3 Player Ownership Reaches New High One In Five Americans Aged 12 And Older Owns A Portable MP3 Player: Ipsos Research)

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