YouTube is considered to be one of the best sites for sharing stuff on the web such as video, Music video and video logs or simply blogs in video format. From humble beginnings in 2005, when the company was conceptualized by three former employees of Pay Pal it is now considered to be the best way to share video on the world theater. The final deal came when Google purchased the rights for the company to the tune of more than 1.5Billion US dollars worth of Google Inc’s stocks.
Media as a whole loved the free spirited approach of YouTube without the hassles of multi-million dollar advertising deals and many other legal stuff that comes with it. Though many treat it as a place where they can say or show anything, well think again. YouTube follows the rulings and provisions of the United States Copyright law and do take out materials that are categorized to have broken these said laws. Nudity and vulgar content is also un-allowed and they are removed from the site accordingly.
The control and freedom have to be balanced and the site has to ensure that the rights of all are protected whatever side they may be on. They are always open to new stuff that can be shared to the worlds billions upon billions of users who visit and upload stuff they deem necessary. The legal side of YouTube is that many people who are directly affected by the said site, celebrities remain very much divided on the said site and how it works. Marketing people love the site for they use it in a form or another to promote stuff they normally spend hundreds if not thousands of dollars in ad fees and many other costs associated with it. The Legal advisors on the other hand hate it due to the proliferation of pirated stuff on the site which cannot be taken out of circulation on time. Recently, the company allowed Media companies to ban their stuff and pull them from the gallery without prior approval from the owners or the company.
So what do we expect for the future of YouTube, well like all things that start out to be free and un-regulated it will mature into a site that satisfies most of the parties involved. So future moves by the site might mean more strict controls and other measures to filter out stuff automatically but there will always be detractors as with any other issue.