According to a recent ranking from XTN Data, MyCokeMusic retained a market share of just 6 percent in the region, above MSN Music but trailing Apple, AllofMP3, Napster, and Wippit.
The store has been opened in 2004 but it has not been very successful in capturing a large market share when it comes to music downloads. As such, there is that dilemma of maintaining it or leaving it. Currently, they have mentioned that this will only affect the British market, not all of the MyCokeMusic stores in other countries.
For those of you who have accounts on MyCokeMusic, you have already been assured in the FAQ that if you so choose to move your account, your data will be secure. You have that option to move it to another OD2 powered store. Else, your data will be erased and then you do not have to worry about it anymore. The choice to move on to another similar store is there.
One of the difficulties that MyCokeMusic might have had in capturing the market is that it is a cola brand. People will still think of it primarily as a cola brand and not music-related. As such, the association might have hurt their music store. Especially because this is music in digital formats. On the other hand, other download sites might be more well-known because of the association. Take for example the association with Apple. Apple is a name that you associate with computing, with the digital lifestyle. It would be easier for it to be successful in such business ventures.