Nokia, one of the world’s leading cellular phone manufacturing firms has gone to extremes into the marketing of their N-series cell phones, bundled with a new album by India’s top singers. The album, by Rabbi Shergill a top fusion artist has his new album released bundled with the new N-series Nokia Phones. This is hailed by some to be the next step for the digital music industry, the diffusion of the formats for mobile and desktop use which has digital music in two formats. Using uniform playback and format capabilities allows users to have fewer devices in their pockets such is the case with the many walkman phones that have come out on the market. There are plans to release more albums in the same manner and they represent the offer of Nokia to take into consideration the tastes of their customers into consideration.
Being one of the world’s biggest and best cellular phone maker’s, Nokia has again led the pack in what would be the next step for digital music. Currently, cellular phones usually use proprietary formats for their media which can be music and video, digital media players(iPods, iTouch and others too have their own specific formats with desktops and other computers having the broadest range of playback capabilities. The diffusion of all these formats into a unified format would allow digital music for use on all the various devices. The move by Nokia can be called a market tester and they would surely be doing more if the market response would be preferable. The Nokia N-series is considered one of the most capable multi-media device on the market to date. India is considered to be one of the most densely populated countries in the world with most of them crammed into their major cities has a wide market that is open for the cellular market. With more and more of India’s population getting onto the fast paced life in cities and even globally, the market is ripe and set for the coming of the multimedia market going mainstream.