The company has been trying to move into the entertainment theater for quite sometime and they have managed to flop at each and every try. Why, their Apple TV venture is still struggling to make a profit with many customers expressing their opinions with the system’s lack of competitive and interesting content. The company has been trying to push streaming video and other content through the system but the amount of acceptable content has failed way below their promised mark. Many media giants have expressed interest but are still holding back as they try to see what the futuristic TV system that is hooked up to the internet rather than to a cable system is faring out.
Even the company’s CEO Steve Jobs is calling their company’s venture into Apple TV a hobby rather than a major money earning venture as they have invested much into the project with little returns in terms of profit. The promise of distributing content for the iPhone and iPod’s series of multi-media players has indeed perked up the area but still, major profits remain to be gained.
Apple, though it is quite a median player in the PC and portable markets with their Mac’s and Mac Books is recognized by many in the technology business as one of the most performing companies in terms of stock per stock value which is worth around $15.4 billion dollars with $5 billion added in the past year alone according to Fortune. The company continues to reign supreme with their iPod’s and iPhone which are some of the most wanted gizmos and gadgets on earth as far as multimedia is concerned. As more and more cheaper gadgets with similar capabilities come onto the market, the reign of the multimedia giant would be challenged a lot but not as much.